RS Harapan Kita is one of the biggest hospital in Cikarang, yet their brand was not properly managed. We were tasked to make a proper guidelines to the brand, as well as their communication tools.
Communication Tone and Voice
With their advanced new equipments and technology, the tone and voice of their communication tools plays a big part. The highly skilled medical professionals and doctors they have needs to be properly portrayed, to be trusted and become the top of mind in hospital in Cikarang.