Starting from Brand Blueprint
After decades of serving the community with financial and banking, and was appointed one of the healthiest and a model BPR by OJK, the new management of BPR Dhana Semesta feels the need to rejuvenate and make a firm brand guidance to outline their new vision for advancement.
Tone and Manner
With their new vision and establishing their positioning as the community bank, BPR Dhana Semesta’s new tagline is now felt best-stated with ‘Bersama Menuju Sejahtera’. The tone and manner of the new identity that is warm and welcoming, yet inspiring really have a persuasive and supportive tone towards its customers.