Background

After successfully leading in the premium safety shoes in Indonesia, Aetos Safety Shoes feels the need to rejuvenate their identity and establish their position in the safety shoes industry. From brand blueprint, brand identity to brand touchpoints, Aetos is reborn with a premium, modern character.

Tone and Manner

With their wide range of safety shoes in heavy industries, from mining to hospitality, agriculture to construction, transportation to aviation, Aetos new rejuvenated brand has to represent the strengths, durability and their trusted quality in all their communication channels.

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