branding

Background

As part of Autocilin’s effort to keep a safe and careful attitude on the street, ‘I wanna get home safely’ was created to raise mutual respect and maintain a safety behaviour on the street. The activity involves signing up people to get their family and friends to join the campaign, award given and fully supported by traffic police, for people with cars and motorcycles.

The identity was made with safety and rules in mind, using the stripes of yellow and black, simple yet very memorable with strong message of getting home safely.

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